The bridge between your purpose and your people
filmed by Gerallt Jones
Welcome to Pont Creative
Pont Creative is a media consultancy with unrivalled expertise in understanding audiences and how to reach them.
Founded by multi award-winning journalist and broadcaster Louise Elliott, our work is backed-up with decades of expert storytelling and sharp editorial know-how.
Our depth of understanding of the ever evolving media landscape means we consistently land stories and content across a range of national outlets and influential platforms.
We will work with you to plan and deliver your message, campaign or earned media plans with purpose, to the right people and in the perfect place.
At a significant time for politics in Wales and beyond, we can also support the strategic planning and delivery of public affairs engagement.
Our bespoke media training, devised and delivered by professional journalists in English and / or Cymraeg, remains one of our most in-demand services.
Welcome to
Pont Creative
The Newsroom Advantage
Pont Creative was founded by multi award-winning journalist and broadcaster Louise Elliott.
Louise's career as a journalist took her from a teenage apprentice in local newspapers to covering some of the biggest stories of our time.
From the war in Bosnia and investigative current affairs to hosting live radio shows and leading on coverage of the death of HM Queen Elizabeth, Louise has worked across news desks in print, TV, radio and online as a reporter, presenter, producer and editor.
Reaching new audiences, storytelling and communications are in her DNA.
Beyond journalism, Louise has leadership experience in national roles in policy and public affairs.
Louise’s engagement and policy expertise extends from commercial business, through the public sector and to the third sector and charities.
Her expertise has supported organisations including the IoD, Business Wales AGP, Wales Air Ambulance, Diabetes UK, Repair Cafe Wales, ASH Wales, Royal College of GPs and Health and Care Research Wales.
A natural collaborator, with a calm and reassuring approach, Louise listens and creates solutions which cut-through in a competitive marketplace.
Work with us to:
Develop your strategy, to align perfectly with your values and purpose.
Fine tune your unique tone of voice, to influence your consumers with meaning and impact.
Create and deliver stand-out campaigns and content, to target the right people in the right way.
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Strategic support to help you achieve clarity for your key messages, securing your tone of voice across all platforms to build authenticity and trust in your offer
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Our expert storytelling experience lands your message or campaign with meaning and impact
Purpose
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Bespoke media training for key spokespeople, devised and delivered by experienced journalists
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We guide your team in best practice for understanding and targeting their audience, whether that's clients, customers or colleagues
People
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Our earned media expertise targets editors to land your story in the perfect place
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We audit and advise on where best to reach your target audience, in person and online, to share your story, your way
Place
